A pioneer of motorcycle development from as early as 1903, Husqvarna Motorcycles has maintained uninterrupted production of its machines ever since, becoming one of the longest running and most revered global motorcycle brands.
OVER 120 YEARS OF STAYING TRUE TO A PIONEERING VISION
Throughout its history, the brand has experienced several transformations. Since being acquired in 2013 by the KTM Group, known today as PIERER Mobility AG, Husqvarna Motorcycles has enjoyed its most successful era to date, selling more than 360,000 motorcycles worldwide. Looking ahead, the brand is focused on increasing growth, reaching new markets, and the continual development of a wider motorcycle range.
WHERE DO WE COME FROM?
Husqvarna, originally a metal-working company, was founded in 1689 in the Swedish town of Huskvarna to produce muskets for the nation’s army. The production of motorcycles began in 1903 by introducing the first motorised bicycle.
During the 1920s and 1930s, Husqvarna Motorcycles built competitive street motorcycles and by entering prestigious road racing events such as the Isle of Man TT, the brand quickly established itself in Europe. Through the years that followed, multiple, high-performance 2-stroke and 4-stroke engines were developed and between 1960 and 1963, five FIM World Championship titles were won with Husqvarna machinery across both the 250 cc, and 500 cc categories.
PAVED THE WAY TO THE USA
After helping to establish the sport of motocross in Europe, Husqvarna Motorcycles paved the way in taking the sport to the USA. Among the high-profile Husqvarna Motorcycles riders from the successful 1960s and 1970s era were Torsten Hallman, Malcolm Smith, and Hollywood actor Steve McQueen.
In 1977, the brand joined Sweden’s Electrolux Group and six short years later, Husqvarna’s 500 cc, 4-stroke motocross model set the benchmark for offroad performance. The exceptionally light and easy-handling motorcycle was revolutionary and the machine of choice for many competitive racers. In 2007, Husqvarna Motorcycles was briefly acquired by the BMW Group before joining PIERER Mobility AG in 2013.
EXPANDING THEIR RANGE
Since the acquisition, Husqvarna Motorcycles has introduced an impressive range of both on and offroad models. Every machine is expertly assembled with a devotion to detail, equipped with state-of-the-art technology, and designed with inspiration taken from the brand’s rich heritage. Over a dozen high-tech, class-leading motorcycles cater for the enduro, motocross, and street sectors, alongside the premium travel machines allowing for unlimited, global expeditions.
HUSQVARNA MODEL LINEUP
MOTOCROSS
Husqvarna Motorcycles has a proven commitment to going beyond the normal performance parameters, using innovation and high-tech engineering techniques to give all motocross racers the machines they need to outperform the competition.
ADVENTURE / TRAVEL
The Norden 901 Expedition is a motorcycle made for those with an urge to explore new places and go beyond the paved roads. From the daily commute to the most remote landscapes, this machine features the known authentic design focused on delivering advanced rider ergonomics and comfort, perfect for longer journeys on unpredictable terrain. Equipped with all the components needed to discover new worlds, the Norden 901 Expedition is built to begin every adventure straight from the showroom.
ENDURO
Husqvarna Motorcycles’ pioneering approach to motorcycle manufacturing combines technical innovation with the latest engineering techniques to create a range of high performance enduro machines capable of mastering the toughest terrain.
CROSS COUNTRY
The Husqvarna TX and FX lines maintain their place at the head of the class with the perfect blend of rideability and proven performance. With a new frame and updated suspension settings, an unrivalled riding experience is guaranteed. Movement on the motorcycle remains unrestrictive thanks to the slightly taller and wider seat with the ergonomic bodywork and new radiator shrouds.
NAKED BIKE
All-new for 2024, the Vitpilen and Svartpilen ranges are simplistic and modern, embracing the Swedish heritage and over a century of innovation. Refined power, light weight components, sporty dynamics, and exceptional build quality are combined to create an unmistakably pure riding experience. These machines invite riders to escape the monotonies of urban life in quintessentially sophisticated style.
SUPERMOTO
Dedicated to winning in the ultra-competitive arena of supermoto racing, the FS 450 uses advanced engineering to optimise power and centralise mass. Launch and traction control, and a new Quickshifter deliver perfect power off the line and into and out of every turn. Class-leading ergonomics mean optimal control all the way to the flag.
E-MINIS
Experience the future of two-wheeled adventure with Husqvarna Electric’s EE series. From electric balance bikes like the EE 1.12, EE 1.16, EE 1.18, and EE 1.20 to the electrifying motocross machines of the EE 3 and EE 5, we’re charging the passion of young riders.
