Vespa’s story begins in 1946. Above all, it was built through communication and today the scooter embodies three main tenants – heritage, modernity and the art of living, which makes it an “icon on wheels”. In fact, Vespa was born under the banner of innovation as a revolution in mobility, but it quickly transformed into an icon of style due to its ability to engage with the zeitgeist, no matter the era.
WHEN INNOVATION INSPIRES REVOLUTION
Initially, Vespa was a “driving force of change” in the lifestyle of post-war Italians because of its eclectic DNA that blended creativity with engineering. Vespa launched a communication revolution that made its way around the world and sparked a brand-new way for people to express themselves. As an amplifier of youth culture, Vespa was used by the Mods who treated the road as a stage. From this, Vespa became increasingly popular, fashionable and modern. Its element of distinction is its ability to encompass an entire “lifestyle” that continues to align the brand with fashionable people who want to show off their originality, exuberance and out-the-box mentality, under the banner of light-heartedness.
TWO-WHEELED FASHION
Vespa’s youthful spirit is clearly represented in the colour schemes of the models, as well as its collaboration with rising streetwear designers. Its special engine also gives it a truly unique point of view. Innovative and original by design, Vespa proved from the start to be a cutting-edge vehicle especially suited for women riders, who saw themselves reflected through each passing decade in Vespa’s advertisements.
VESPA MODEL LINEUP
PRIMAVERA
Young, technologically advanced, and environmentally friendly: Vespa Primavera is an iconic symbol of its times that zips through twenty-first century streets with the same agility and dynamism today as the original legend that revolutionized urban mobility during the Swinging Sixties.
SPRINT S
The Vespa Sprint was created to turn even the most mundane trip into a fun outing. Equipped with plenty of advanced features and designed to deliver first-class stability and handling, it is the supreme interpretation of modern grit and character.
ELETTRICA
The electric mobility revolution. A contemporary work of art with an electric heart that is not only revolutionising two-wheeled mobility but bringing a vibrant new sense of energy to the road.
GTS
The design and technology of the Vespa GTS continue to evolve but what never changes are its spontaneous personality and the aesthetic appeal that is such a part of this Italian icon. This elegant travel companion features new details in the style and comfort departments, to make every trip one to remember. All you need to do is hop on and enjoy the ride, while your Vespa GTS does the rest.
GTS SUPER
With its refreshed design, the Vespa GTS Super is raring to set off on adventures with you and provide thrills aplenty. Its sporting soul comes with the latest examples of technology incorporated in new and surprising ways. There’s much more to this family than a mere change of colour, with plenty of scope for each and every proud owner to express their own style and individuality.
GTV
The Vespa GTV is a celebration of the bold, intriguing side of Vespa. The new GTV embraces the travelling spirit of the famous “vespone” with a brand-new livery and look that emphasises its sporty personality, in a striking combination of modern, classic and intrepid.
DISCOVER THE RANGE
